Monday, December 3, 2007

Behind the scene--Sony Bravia's giant bunny ad

I remember we'd seen this Sony's advertisement of still-motion, play-doh animation (claymation) which was shot in NYC weeks ago. I accidentally found the short documentary recording how many efforts they put into such a fascinating production.

ps. When I showed the original ad to my friends, they didn't believe all the bunnies, waves and boxes were actually made by hand and literally posed on the streets. Well, the proof is in the pudding.

Bravia 'Play-Doh': Behind the Scene

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